 Customer Intelligence
Factory Features |
360 degree views of your customer base, which can be grouped
together based on customer classification, geography, revenue from
customer etc |
Look at relationship
between unique customer data and data from different source systems |
User
configurable dynamic RFM analysis (modes
available auto, manual), monetory and frequency calculations can be
configured. Average and total based modes for monetory and frequency
calculations. Auto mode applies equi width histogram technique for
modeling. User can define his own criteria in manual mode.at relationship between unique customer data and
data from different source systems
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Dynamic RFM model application on your customer base
giving you the insight into your customers how they are doing.
Classification of customers based on RFM score. |
RFM Migration analysis giving you the information
how
your bad customers are becoming good customer and good customers
becoming bad customers over time. |
Integration of customer data with DNB data to give
more insight into customer base. Integration of customer data with
third party data like data about the competitors who are serving your
customer. |
Dynamic revenue calculations based on user
configurable settings for Sold to, Ship to and bill to sites, and
complex analytics based on the revenue data. Cumulative distribution
calculations for revenue and orders (associated to sites) at quarter
level. |
Complex data overlays based on site, revenue and
other important attributes, DNB based complex data overlays are also
possible. |
Promotion management. Auto email to selected
contacts
(based on complex data overlays) with attachments. |
Revenue and order analytics by site, city, state,
zip, territory, country and line of business. |
Association with transactional data from various
source systems (from which customer data was extracted). |
Rollup of customer transactional data based on DNB
hierarchies. |
The software also has various cubes that can be used
with any OLAP tool to do reporting. |
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